About Us

Imbue is body care for skin changing through perimenopause, menopause and other hormonal shifts - built on real biology. 

How Imbue started

My skin started changing a few years ago, somewhere in perimenopause. It got drier, itchier, and my legs and arms had a crepey texture that hadn't been there before. I did what most of us do - tried different moisturisers, then oils, and waited for them to work.

They didn't. Not because I wasn't trying hard enough. Because the problem was never the product - it was something happening underneath it.

I didn't want to settle for this as my new normal, so I went about understanding why, and what I could do about it. What I learnt through my research: as your body moves through perimenopause and menopause, your skin's ability to hold onto moisture changes too. That's not something a generic body moisturiser or oil can fix - it's something that needs to be worked with, not around.

I looked for body care that understood this. I couldn't find it. So I'm building it.

Imbue is body care designed specifically for skin changing through perimenopause, menopause and other hormonal shifts - held to the same rigour as good face skincare, and the same standards of a beauty product you actually want on your shelf.

It's about skin going through something real, getting something that actually works for it - and looking better because of that, not despite it.

I'm building Imbue properly - the formulation, the evidence, the testing all have to be real before anything gets claimed.

Thank you for being here early.

— Bec, Founder xx